Vibra’s branding and packaging design celebrate the vibrant spirit of Brazil through bold visuals and tropical energy. The design showcases lush, green foliage, paired with bright orange accents reminiscent of Brazilian flora, creating a fresh and dynamic look. This approach aims to resonate with Vibra’s target audience by highlighting the brand’s connection to nature, its commitment to premium quality, and its identity as a refreshing cold-brew coffee. Every element, from the typography to the color palette, was carefully chosen to evoke warmth, energy, and a sense of adventure.