At Vulkan Studios, we believe that delivering your logo in the right formats is essential for maintaining its quality and versatility. When you receive your logo files, you might wonder: What are all these file types? Why are there so many? Which one should I use?
Let’s break down the most common file formats we provide—JPG, PNG, PDF, EPS, and AI—and explain when and where to use each.
JPG (JPEG): The Everyday Workhorse
What it is:
- A compressed image format best for photographs and non-transparent graphics.
When to use it:
- Websites and digital platforms: Perfect for displaying your logo on your website, social media, or email signatures.
- Small file size: Its lightweight nature makes it ideal for fast loading.
Limitations:
- No transparency: JPG files always have a solid background.
- Quality loss: Compression can reduce sharpness if resized repeatedly.
PNG: The Transparent Hero
What it is:
- A format that supports transparency, making it perfect for overlays.
When to use it:
- On digital platforms: Use a PNG for your logo when it needs to sit over a colored or patterned background without a box around it.
- High-quality online images: Retains more detail compared to JPGs.
Limitations:
- Larger file size than JPGs, so it’s not ideal for situations where space or loading speed is critical.
